LILEN — Salon Fryzjerski
Rebranding + premium website for a Warsaw salon (formerly Rafał Kurlej Atelier)
Context
A Warsaw salon specialising in colouring and transformations was rebranding from “Rafał Kurlej Atelier” to “LILEN”. The site had to communicate the new name and a luxury level of service.
Problem
The rebrand had to keep existing clients' recognition while positioning the brand higher — as a deliberate aesthetic, not just a salon. Online bookings also needed tidying so reception wasn't drowning in phone calls.
Solution
An elegant dark theme with a gold accent, a cinematic hero with the salon window and the LILEN logo. A transformations section as a “before/after” gallery, online booking with a client panel, dedicated sections: services, pricing, a care blog.
My role (end-to-end)
Visual direction + typography, UI design, Next.js development, booking-system integration, GDPR/cookies compliance.